A section of media is making fun of Allu Arjun for opting to do a mass masala film like Sarainodu while the audiences are lapping up variety. However this move by Allu Arjun should be regarded as the most tactical and well planned one. Why because it has been a long time since a star hero did complete paisa vasool formulaic mass masala.
Even the heroes like NTR, Charan and Prabhas that have immense mass following are following the trend and are desperate to break the stereotypes. This created a huge void that there is no perfect mass film in the recent past. We have seen audiences lapping up Balakrishna's Legend that has powerful mass scenes. No young hero has attempted such a power packed mass masala in the last five years.
If a senior hero like Balakrishna earned 40 crores share then imagine what a young and happening star could do. Allu camp is much aware of this fact and hence pitched in a mass movie at this point of time where it could strike gold if it clicks with the target audience. After all they are starving for masala these days.